Let's start off with a statement for you to consider.

I know exactly who needs my product/service and why it helps them.

How do you feel about this statement? 100% certain or a little unsure?

If you are already in business then you have your existing customers to look at and consider.

If you are getting it right, you probably have true fans, telling their friends about you, buying from you on a regular basis.

If you are new to business, or haven’t quite figured it out yet then ask yourself this question;

What do I make easier for someone?

When someone buys your product or service what becomes easier in their life?

For me, I can say I make marketing easier. By working with clients to audit their marketing, improve the way they communicate, & how they plan their marketing strategy, that makes their life easier.

What do you make easier?

Now consider the statement again

I know exactly who needs my product/service and why it helps them…..and when they book or buy from me, their life gets easier.

I hope this is a useful exercise to consider, let me know if it helps you.

Shona

P.S If you would like to receive blogs like this straight to your inbox you can sign up here for my mailing list. I mail once per week on a Friday.

For even more low cost marketing ideas why not buy my book?

If you would like even more low cost marketing ideas I wrote a book. 100 Marketing Tips for Small Business Owners. Check it out here

About Me

Shona Chambers Marketing is a Marketing Consultancy based in SE London. Specialising in helping Small Business Owners and Freelancers with their Marketing.