As the majority of office workers are currently working at home instead of in an office, companies are looking at new perks to offer their staff. Before, it was possible to increase office morale with employee pizza Friday or free fruit Monday, these in office treats are not possible remotely.
In terms of larger scale perks often offered by companies, Gym memberships and retail discounts are not currently possible, and with the year ahead of us, may still remain extremely restricted. So companies are getting creative. Some are offering corporate memberships to Headspace in support of better mental health, and stress management. Virtual gym class packages are also on offer in some firms.
How can small business owners get in on the action?
Depending on what your company does it may be worth thinking about this trend and how it relates to your business. If you usually only supply directly to people, it may be time to look at corporations instead. Could you repackage something that you do or offer to be an appealing employee perk right now?
Here are a few thoughts:
1) If you have a local retail shop offering, say gifts and cards, could you offer an employee celebration package to corporations? At a time when most people find e-cards a bit of a cop out, it is nice to still receive a card in the mail (environmentally friendly options of course) companies probably celebrate employee birthdays, new babies, retirements, engagements, lots of other occasions. Could be a great opportunity.
2) If you have a relevant wellness offering then now is the time to look at which companies appear to take the need to look after the whole employee seriously & create packages that work for people at times to suit them.
3) If you sell boxes for local customers of food products, like fruit and veg, or coffee supplies, why not see if companies would like to consider you supplying their employees as well as your own.
As always it pays to keep in touch with what's happening in the world and see how you can adapt your marketing accordingly.
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Singing for my Supper
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Shona Chambers Marketing is a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing. Based at 61 Cheltenham Road, Peckham, SE15 3AF