Updated: Oct 2
In need of some marketing inspiration? Then read on. This blog post is the second of four. With marketing ideas for each week in. If you missed last weeks blog there is a link at the end!
This week I want to suggest one idea for content production that will save you time and energy whilst producing big gains.
Start wide, then zoom in
The best way to create content for your customers is to start with a big piece of content and then to use parts of it for different purposes. One idea to use, is creating a customer survey, to find out what customers want in the coming year. From that you then have two things, invaluable market research information that guides your business decision making and a lot of data to use for other purposes.
Ways to create great content from your survey
You could write up the results and turn them into a report that might be useful to other companies as a trend report. Depending on the size of your sample you could even sell it potentially.
You could turn the report into a lead magnet for your website, for example '10 Trends for Kids Clothing this Autumn' email to receive your copy
You could create content for Pinterest that advertises your report and links to it using relevant images.
You could talk to your customers via your live channels on social media to tell them about the trends that you discovered
You could use it to approach relevant trade press with articles written around the findings, 'lock down shopping habits' '3 colours that people love this Autumn' etc.
There really is so much you can do with just one survey, it is worthwhile spending the time to create one.
I hope you found this post helpful! Don't forget to check back for next weeks blog.
Would you like more help with your marketing? My new book is out now
If you would like a book of 100 Marketing Tips written just for small business owners then do have a look here. I wrote this book to be easy to read cover to cover or to be kept as a reference to dip in and out of!
What to read next
If you missed week one in this series here is a link
Shona Chambers Marketing is a Marketing Agency based in Nunhead near Peckham. Specialising in helping Small Business Owners and Freelancers with their Marketing. Based at 61 Cheltenham Road, Peckham, SE15 3AF